Kelli Fox's profile

General Mills

Kelli Fox
•
GENERAL MILLS
Branding & Marketing Campaign
Work for General Mills K-12 Foodservice includes rebranding the channel and a broad marketing campaign that targets every step of the buyer journey. Overhauling their old existing brand which lacked clear messaging and suffered from cluttered and unsophisticated visuals, our creative team revamped the K-12 Foodservice brand to be more sophisticated, clean, trustworthy, and personable. It needed to speak to Cafeteria operators directly on how General Mills products helped meet her needs in menu planning for students while meeting regulations. The result influenced a successful campaign that far and above stands out from the competition.
 

Project Credits:
Client: General Mills
CD: Scott Miller
ACD: Miranda Durrant
Writer: Dave Swanson
Designer: Kelli Fox, Lauren Kracht

Done while at Schermer.
Food campaign print digital General Mills school k-12 brands marketing
Problem: K-12 Foodservice operators need simple and easy to reference resources for menu planning that students like and meet regulations. 
Solution: A sleek, professional, vibrant, and direct campaign informing Cafeteria Operators how to serve General Mills items for student menus that aren't just tasty, but meet changing government regulations. Also, by providing more information on inspiring ideas for school menus, the campaign provides resources on fresh ideas for existing items.
Food campaign print digital General Mills school k-12 brands marketing
Food campaign print digital General Mills school k-12 brands marketing
I designed original patterns and iconography to support the brand messaging of a trusted partner. They are sophisticated yet friendly.
 
 
WEB IMAGERY & UI DESIGN FOR A PRODUCT NUTRITION FINDER
Food campaign print digital General Mills school k-12 brands marketing
RESPONSIVE EMAIL REDESIGN
Food campaign print digital General Mills school k-12 brands marketing
Food campaign print digital General Mills school k-12 brands marketing
SALES MATERIALS
Food campaign print digital General Mills school k-12 brands marketing
Food campaign print digital General Mills school k-12 brands marketing
Food campaign print digital General Mills school k-12 brands marketing
Food campaign print digital General Mills school k-12 brands marketing
Food campaign print digital General Mills school k-12 brands marketing
Food campaign print digital General Mills school k-12 brands marketing
Food campaign print digital General Mills school k-12 brands marketing
 
 
BROCHURES FOR BREAKFAST, LUNCH, & SNACK WITH UNIFIED MESSAGING
Food campaign print digital General Mills school k-12 brands marketing
General Mills
Published:
Kelli Fox's profile

Owner

Kelli Fox's profile
Denver, CO, USA

General Mills

Work for General Mills K-12 Foodservice includes a broad marketing campaign that targets every step of the buyer journey. Overhauling their old e Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives